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Fashion shouldn’t cost the earth
Let’s face it, the fashion industry has a problem. It is responsible for a whopping 20% of global wastewater. 92 million tonnes of textiles waste is produced every year, most of which ends up in landfills or incinerated, releasing toxic chemicals and greenhouse gases. That means that 1 rubbish truck full of clothes ends up on landfill sites every second.
Fast fashion is like fast food, after the sugar rush, it just leaves a bad taste in your mouth.
‘Greenwashing’ has become a growing issue, where businesses consciously market their products to be more environmentally friendly than they really are. As a consumer, it takes a little awareness to be able to distinguish who’s genuine and who isn’t. With a few simple tips, you can gain the knowledge to make sure your dollars go towards truly sustainable products and make a positive impact.
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It is time for Fashion Revolution!
It’s time to challenge the status quo and demand change. At APRIL22, we believe that fashion can be sustainable and that we can all play a part in creating a better future. We’re not just selling tights. We are selling a vision for a brighter tomorrow. Are you ready to be a game-changer with us? We invite you to join us in our movement to make the world a better place.
You can be modern, stylish, sexy and take care of our mother nature at the same time.
Simple as that!