Fashion shouldn’t cost the earth
Let’s face it, the fashion industry has a problem. It is responsible for a whopping 20% of global wastewater. 92 million tonnes of textiles waste is produced every year, most of which ends up in landfills or incinerated, releasing toxic chemicals and greenhouse gases. That means that 1 rubbish truck full of clothes ends up on landfill sites every second.
Fast fashion is like fast food, after the sugar rush, it just leaves a bad taste in your mouth.
‘Greenwashing’ has become a growing issue, where businesses consciously market their products to be more environmentally friendly than they really are. As a consumer, it takes a little awareness to be able to distinguish who’s genuine and who isn’t. With a few simple tips, you can gain the knowledge to make sure your dollars go towards truly sustainable products and make a positive impact.
It is time for Fashion Revolution!
It’s time to challenge the status quo and demand change. At APRIL22, we believe that fashion can be sustainable and that we can all play a part in creating a better future. We’re not just selling tights. We are selling a vision for a brighter tomorrow. Are you ready to be a game-changer with us? We invite you to join us in our movement to make the world a better place.
You can be modern, stylish, sexy and take care of our mother nature at the same time.
Simple as that!