Sustainable fashion is no longer a niche movement, it is now a global trend that is gaining momentum as more and more people are becoming aware of the environmental and social impact of the fashion industry. More and more influencers micro and macro are interested in promoting and being brand ambassadors for small and medium size brands while at the same time ignoring fast fashion. Therefore, in this blog post, we will explore 8 trends in sustainable fashion that are shaping the future of the fashion industry with conscious choices which was the impulse for the birth of April22.
- Slow Fashion: The slow fashion movement is gaining popularity as an alternative to fast fashion, which promotes quick turnover of trendy clothes that are often produced with low-quality materials and labour exploitation. Slow fashion focuses on producing garments that are timeless, durable, and made to last. It promotes ethical and transparent supply chains, encourages local production, and emphasises craftsmanship and quality over quantity.
– Slow Fashion in April 22: April22 is starting a revolutionary movement not only to point out that we have alternatives to fast fashion but also to increase awareness of the need to start making changes, to be more proactive, and revolutionary, to start taking actions and start changing things for ourselves and for our Mother Nature. Now it’s time to react and to be connected, to take action together. - Circular Fashion: Circular fashion is a concept that promotes a closed-loop system in fashion, where materials and products are recycled, repurposed, or upcycled to minimize waste and maximize resource efficiency. This trend encourages brands to design products with circularity in mind, using materials that are biodegradable, recyclable, or compostable, and creating take-back programs or recycling initiatives for their products- Circular Fashion practices in April 22 manufacturing Bio-Degradable Tights with Aloe Vera is present in each step of the production, sales and promotion cycle. We innovate the production practices with new circular practices to promote circular economy and save, reuse and recycle the resources for production. Upgrading to new technologies and developments to enrich the customer experience, the product and our positive environmental impact.
- Sustainable Materials: Materials play a crucial role in a sustainable fashion. The use of sustainable materials, such as organic cotton, hemp, bamboo, recycled polyester, and Tencel, is gaining traction in the industry. These materials are grown or produced with minimal impact on the environment, reducing the use of harmful chemicals, water, and energy in the production process.- Choosing sustainable materials in April22: Bio-degradable tights are made from natural materials that are renewable, biodegradable, and non-toxic. The most common materials we use to make bio-degradable tights are Amni Soul Eco plus the extract from Aloe Vera. Unlike traditional polyamide used for production of tights that needs 100 years to decompose, the smart yarn amni soul eco needs 3-5 years to decompose into a biomass that can be used for energy.
- Vegan Fashion: Veganism is not limited to food; it has also extended to fashion. Vegan fashion promotes the use of cruelty-free materials, avoiding animal-derived materials, such as fur, leather, wool, and silk, which are often associated with unethical practices in the fashion industry. Instead, it promotes the use of synthetic or plant-based alternatives that are environmentally friendly and animal-friendly.– In April22 we chose to develop and research how to use food waste for coloring the next generation of kid’s tights. Also, we use vegan and organic colors in our production process.
- Fair Trade Fashion: Fair trade fashion advocates for ethical labor practices and social justice in the fashion supply chain. It ensures that workers are paid fair wages, work in safe conditions, and have the right to organize and bargain collectively. Fairtrade fashion brands often work directly with artisans and farmers in developing countries, providing them with fair and stable income opportunities.- April 22 aims for production and labor transparency through ethical practices and child labor while employing single mums and we treat our employees like a family.
- Gender-Inclusive Fashion: Gender-inclusive fashion challenges the traditional binary concept of gender in clothing and promotes inclusivity and diversity in fashion. It encourages brands to create gender-neutral or gender-fluid designs that are not limited to specific genders, allowing individuals to express themselves freely and authentically.-April22 is a unisex brand where we believe that in a revolution everybody has his own voice and should raise their voices for a better tomorrow.
- Transparency and Traceability: Transparency and traceability are becoming essential factors for consumers in making sustainable fashion choices. Brands that are transparent about their supply chains, production processes, and environmental and social impact are gaining trust and loyalty from consumers. Traceability allows consumers to track the journey of a product from the sourcing of materials to the product, ensuring that it meets sustainability and ethical standards-April22 goal is transparency starting from materials that we use in manufacturing, the benefit of each material on the skin, the environmental process of production, the social impact of our products, and taking care of our employees like a family.
- Upcycling and Repurposing: Upcycling and repurposing are creative ways to give new life to old clothes or materials that would otherwise end up in landfills. Upcycling involves transforming discarded materials into new products, while repurposing involves using old clothes to create new designs or styles.- In April22 we practiced reusing old tights for making new products and reuse of water in the production process.